As with other industries, wine related communication is growing and will grow through social media and consumer engagement.
For this to happen it is necessary to understand the value and potential of social media and to pay attention to the rules of the game. The same rules found behind successful relationships: listen, be authentic, involve, make contributions, stay tuned. For wine producers it means: open the cellar and tell, allow consumer to taste the products, look for the direct relationship with the customer, build relationship.
Why do we have to use social media to communicate wine?
Because wine is, by definition, social!
Wine is relational, because it helps creating connections and allows to express oneself.
The wine is infectious, satisfies all tastes, niche or mainstream, stimulates emotions, it satisfies the senses and it can reach everyone.
Using a rash parallelism we can say that the social media user’s requirements are the same of the wine enthusiast, as well as the wine lover expert’s: to build a network where to share interests and information, to stay connected, to chat, to make friends and maybe to buy special products.
To communicate and interact with the public, to share their content, to describe and promote their products, VINOMEDIATICA offers numerous online media services and customized to suit different needs:
● we develop and put in place strategies to social media marketing
● we take care of the editorial content and manage the interactions of social network profiles
● we realize web video
● we develop websites from concept and composition of texts and graphics
● we manage corporate blogs, mailing lists and newsletters, database create and send users